Digital Marketing Mastery · a 12-week guided course
Learn digital marketing by running it for a real business.
Fourteen step-by-step chapters take you from zero to a live website, working tracking and paid ads on Meta and Google. You finish with a 90-day plan you built yourself.
No marketing experience needed. If you can use a web browser and a phone, you can follow along.
Made for people who need marketing to bring in customers, not theory.
Every chapter ends with something you build and something you can show. If you want a certificate without doing the work, this is not the course. If you want to know why an ad worked, it is.
Small business owners
You sell a service or product and want to stop paying agencies to guess. You will learn what a lead may cost before you spend.
Freelancers and job seekers
You want to offer marketing as a skill. Your Proof Folder of real screenshots and reports becomes your portfolio.
Students and fresh graduates
You have no experience yet. The steps assume none, and each one tells you what you should see on screen.
Marketing assistants and team members
You already post and run small tasks. You will learn the full system behind them: tracking, ads, lead quality and reporting.
Family businesses going online
You have customers by word of mouth and want a website, WhatsApp enquiries and ads that you can measure.
What you will have built by week 12
A profit sheet
Break-even ROAS, allowed cost per sale and Max CPL, in three scenarios.
A live website
Your domain on HTTPS, a landing page, a form and a WhatsApp button that work on a phone.
Tracking you trust
GA4, Tag Manager, Meta Pixel and Conversions API, tested with a real lead.
Content and ad creatives
A 30-day content calendar, edited videos and Photoshop templates you can reuse.
Live Meta and Google campaigns
Launched with a budget, tested for 7-14 days, with a learning report.
A 90-day roadmap
A channel plan, a weekly dashboard and a schedule of experiments.
How the course works
The course is a book with locks. You cannot skip ahead, so you never build on something that is not finished.
- Read one chapter. Every step has the same parts: why, do this, what you should see, what is next, and what to do if it goes wrong.
- Do the work. You build it for one real business and save screenshots in your Proof Folder.
- Take the quiz. 25 This or That questions, 2 marks each, 50 in total. The pass mark is 60%.
- Pass to unlock. Your next chapter opens. Below the pass mark, read again and retake it.
Try one question
What does DNS do?
The golden rule: no money on ads until Gate B is passed. Ads only send visitors. They cannot fix a weak offer, a slow website or broken tracking.
The 12-week roadmap
Six phases. Five gates. Each gate is a checkpoint you must tick before moving on.
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Strategy Weeks 1-2
Know what a lead is worth before you spend anything.
- Chapter 1Foundations and Unit Economics4-6 hrs
- Chapter 2Market Research8-12 hrs
Gate A. You finish with: Profit sheet, Max CPL, research report, positioning and 3 offers.
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Foundation Weeks 3-4
Build the place visitors land, and make every click trackable.
- Chapter 3Buy and Connect a Domain2-4 hrs
- Chapter 4Website with WordPress, Elementor and Claude15-25 hrs
- Chapter 5Tracking and Analytics Setup6-10 hrs
Gate B. You finish with: Live HTTPS website, working form, one test lead seen in GA4, Meta, Google Ads and your CRM.
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Creative Weeks 5-6
Plan, shoot, edit and design the ads people will actually stop for.
- Chapter 6Content Creation System8-12 hrs
- Chapter 7How to Shoot Video3 hr shoot day
- Chapter 8Video Editing in Premiere Pro10-15 hrs
- Chapter 9Photoshop for Ad Creatives8-12 hrs
Gate C. You finish with: 3+ ad concepts in 2 formats each, captions on, safe zones and policy checked.
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Launch Weeks 7-10
Put Meta and Google ads live, then learn from real results.
- Chapter 10Running Meta Ads10-15 hrs
- Chapter 11Running Google Ads10-15 hrs
Gate D. You finish with: Ads run for 7-14 days and you write a short learning report.
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Quality Week 11
Find out which ads bring customers, not just cheap leads.
- Chapter 12Getting Better Leads8-12 hrs
Gate E. You finish with: CRM, lead scoring, follow-up process and cost per qualified lead by source.
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Scale Week 12 and beyond
Split your budget with reasons, report weekly, grow only when the numbers allow.
- Chapter 13Industry × Platform Playbook3-5 hrs
- Chapter 14Reporting, Scaling and the 90-Day Plan4-6 hrs a week
Capstone. You finish with: Channel plan, dashboard and your 90-day roadmap.
Tools you will use
Mostly free or free to start. CapCut can replace Premiere Pro for most of the editing.
- Google Sheets
- WordPress
- Elementor
- Claude
- Google Tag Manager
- Google Analytics 4
- Meta Pixel and Conversions API
- Meta Business Suite
- Meta Ads Manager
- Google Ads
- Adobe Premiere Pro
- Adobe Photoshop
Questions before you start
Do I need marketing experience?
No. The guide assumes none, and key words such as lead, CRM and landing page are explained at the start.
How much time does it take?
Twelve weeks if you keep pace. Each chapter shows its estimated hours, from 2-4 hours for the domain chapter to 15-25 for the website. If you are slower, finish the gate before moving on, even if it takes an extra week.
Do I need a business?
You need a real business to work on. It can be your own, a family member's or a friend's. Real numbers make the work real.
Will I need an ad budget?
Not until Gate B is passed. The Launch phase needs a small budget for Meta and Google, and you decide the amount from your own profit sheet.
How do I join?
Accounts are created by your instructor, and there is no public sign-up. Once you have your Student ID and password, use Student login.